01
Original Article
Open Access
Strategic Priorities for the Indian Telecom Industry in the Next Decade
Anupam Sarda, V. Arun Kumar, Bikram Chetia, Rohini Gangapuram, Sippy Taneja, R. Jayaraman
· pp. 5–18
DOI: 10.17010/pijom/2013/v6i4/59987
The Indian Telecom Success Story in India is a feather in the caps of several stakeholders, principally the government, followed by the private sector players who have invested over 200 K crores to take advantage of the policy environment created …
Keywords:
Indian Telecom Industry, PESTEL Framework, Porter's Five Forces Model, SWOT Analysis, BCG Matrix, 3G and 4G Telecom Services, Communication, VAS Services
02
Original Article
Open Access
Evaluation of Training and Development Practices in SMEs: An Empirical Study
Ananthapadhmanabha Achar
· pp. 19–30
DOI: 10.17010/pijom/2013/v6i4/59988
Small and Medium Enterprises (SMEs) play a very important role in the development of the Indian economy. This sector contributes nearly 40% to the GDP and employs about half of the labour force of the country. With the ongoing liberalization …
Keywords:
SMEs, T&D Practices, Evaluation of T&D Practices
03
Original Article
Open Access
Identifying the Dimensions of Employer Brand Attractiveness: Students' Perspective Vs. Employees' Perspective
Sangeeta Trott
· pp. 31–39
DOI: 10.17010/pijom/2013/v6i4/59989
Purpose: The purpose of the paper is to find out the most important factor for employer brand attractiveness from the perspective of the students as well the employees.Data Collection: Data was collected from B-school students and middle level employees of …
Keywords:
Employee Perspective, Brand Attractiveness, Descriptive Statistics, Student Perspective
04
Original Article
Open Access
The Impact of Developmental Programmes on the Entrepreneurial Attitude of Potential Entrepreneurs in Raipur City
Shilpi Gupta
· pp. 40–52
DOI: 10.17010/pijom/2013/v6i4/59992
This study was carried out to explore whether developmental programmes organized by various universities improve the inherent entrepreneurial attitudes amongst the potential entrepreneurs. The scope of the study was limited to Raipur City (C.G). The sample of the study was …
Keywords:
Entrepreneurial Attitude, Entrepreneurial Intentions, Developmental Programmes, Cognition, Affection, Behaviour
