Purpose: The purpose of the paper is to find out the most important factor for employer brand attractiveness from the perspective of the students as well the employees.

Data Collection: Data was collected from B-school students and middle level employees of Mumbai region. 406 respondents were chosen for the purpose. The data was collected by using an online questionnaire. About 177 responses were received in the students' category and 77 responses were received in the employee category.

Data Analysis: The data was analyzed using SPSS. Descriptive statistics and Factor Analysis were used to analyze the data further. The data analysis revealed some interesting results.

Managerial Implications: The study would be of great use to the marketers in designing strategies for good employer brand attractiveness.

Limitations: The major limitation of the study was the limited sample size.

1. Ambler, T., & Barrow, S. (1996). "The Employer Brand." The Journal of Brand Management, 4 (3), pp. 185-206.
2. Arachchige, J.H. Bhadra, & Robertson, A. (2011). "Business Student Perception of A Preferred Employer : A Study Identifying Determinants of Employer Branding." The IUP Journal of Management, 8 (3), pp. 25-46.
3. Lloyd, S. (2002). "Branding From Inside and Out." Business Review Weekly, 24 (10), pp. 64-66.
4. Maxwell & Knox (2009). "Motivating Employees To "Live" The Brand : A Comparative Study of Employer Brand Attractiveness Within The Firm." Journal of Marketing Management, 25 (9-10), pp. 893-907.
5. Moroko, L., & Uncles, M. D. (2008). "Characteristics of Successful Employer Brand." Journal of Brand Management, 16 (3), pp. 160-175. DOI:10.1057/bm.2008.4.
6. Roy, S. (2008). "Identifying the Dimensions of Attractiveness of Employer Brand in the Indian Context." South Asian Journal of Management, 15 (4), pp. 110-130.