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Prabandhan: Indian Journal of Management logo

Prabandhan: Indian Journal of Management

ISSN: 0975-2854 Frequency: Monthly Peer Review: Double-blind Published since: 2008 Language: English
A publication of AMCPL
amcon.co.in
New Delhi, India
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Issue Articles

Vol. 19, No. 7 · July 2026
PIJM Vol. 19
2026
Prabandhan: Indian Journal of Management
Volume 19, Issue 7 · July 2026
ISSN 0975-2854
Articles 4
DOI Prefix 10.17010/pijom
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Table of Contents 4 ARTICLES
01 Original Article
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Digital Marketing for DigiYatra Adoption : A PLS-SEM Study of Passenger Satisfaction

Purpose : The purpose of this research was to examine how digital marketing, ease of use of technology, and the quality of service influenced the level of satisfaction that passengers have with DigiYatra, which is India’s first biometric-enabled paperless air …

Keywords: digital marketing, DigiYatra, passenger satisfaction, perceived ease of use, service quality, smart travel technology
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02 Original Article
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Exploring the Outcomes of the Faceless Assessment – Insights from the Income Tax Department

Purpose : The present study was designed based on empirical insights from the perspective of Assessing Officers of the Income Tax Department who were directly associated with the Faceless Assessment Process (FAS). The study analyzed the importance of effective communication …

Keywords: faceless assessment system, income tax department, assessing officers, communication, transparency, structural equation modeling
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03 Original Article
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Work Alienation and Engagement : The Moderating Role of Mentoring

Purpose : The present study examined the relationship between work alienation and work engagement and further investigated the moderating role of mentoring in this relationship. Methodology : A quantitative survey was conducted among 160 executives and managers from firms located …

Keywords: work alienation, mentoring, work engagement, isolation
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04 Original Article
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What Sustainability Cues Should be Embedded in Food Delivery Applications?

Purpose : This study identified and classified the sustainability cues that consumers expected online food delivery applications (OFDAs) to embed to support responsible food ordering. Design/Methodology/Approach : An exploratory quantitative design was adopted. Sustainability cues were identified from the literature, …

Keywords: online food delivery applications, sustainability cues, sustainable platform design, responsible consumption, food waste
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