01
Original Article
Open Access
A Study of the Impact of Social Capital on Job Satisfaction: The Mediating and Moderating Role of Social Trust and Academic Leadership
Sourav Mondal, Adya Sharma, Nehajoan Panackal
· pp. 8–30
DOI: 10.17010/pijom/2025/v18i4/174314
Purpose : Social capital represents the formal and informal network of relationships across all organizational levels. Existing research on job satisfaction profoundly highlights pay, working conditions, and work relations as key contributors. The current study aimed to study the impact …
Keywords:
social capital, job satisfaction, social trust, leadership
02
Original Article
Open Access
An Analysis of EdTech Learners : The Influence of Brand Experiences on Word-of-Mouth and Brand Loyalty
Manpreet Kaur Riyat, Amit Kakkar
· pp. 31–51
DOI: 10.17010/pijom/2025/v18i4/174315
Purpose : The present study investigated the relationship between brand experiences, hedonic values, utilitarian values, user engagement, continuous intention, and word of mouth (WOM) in the educational technology (EdTech) sector. It aimed to understand how brand experience influenced customer value …
Keywords:
brand experience (BE), engagement, hedonic value, utilitarian value, word of mouth (WOM), brand loyalty
03
Original Article
Open Access
Understanding Financial Inclusion Through Social and Behavioural Lenses
Taufeeque Ahmad Siddiqui, Mohd Shahid Ali, Sunayana, Naushad Alam, Prashant Ranjan
· pp. 52–71
DOI: 10.17010/pijom/2025/v18i4/174316
Purpose : The present study focused on assessing the behavioral and societal factors of financial inclusion and aimed to develop a working model from a demand-side perspective.Methodology : This study utilized the structural equation modeling (SEM) technique to analyze the …
Keywords:
financial inclusion, structural equation modeling, behavioral biases, social norms, social network
04
Original Article
Open Access
Herzberg’s Motivation-Hygiene Theory and Employee Retention : Evidence from the IT & ITES Industry
Ashima Joseph, Ashish A. Linge, Anand Muley
· pp. 72–95
DOI: 10.17010/pijom/2025/v18i4/174317
Purpose : The present study aimed to evaluate the impact of “motivators and hygiene factors” (mentioned in Herzberg's theory of workplace motivation) on the job satisfaction of the employees working in the Information Technology (IT) industry in Nagpur, MH, India. …
Keywords:
Herzberg’s theory, hygiene factors, employee retention, job satisfaction, motivation
