01
Original Article
Open Access
Investigating the Nexus of Corporate Social Responsibility and Brand Equity : A Systematic Review
Anupam Singh, Priyanka Verma
· pp. 7–25
DOI: 10.17010/pijom/2017/v10i2/110625
Corporate social responsibility (CSR) is a hot topic in the business nowadays. More than ever before, companies engage in socially responsible activities to make a positive contribution to society or their marketing goals. This phenomenon has led to increase in …
Keywords:
CSR, Brand Equity, Brand Awareness, Brand Image, Brand Loyalty, Purchase Intention
02
Original Article
Open Access
Measuring Uncertainty and its Strategic Implications
Amit Kundu, Arabinda Bhattacharya
· pp. 26–40
DOI: 10.17010/pijom/2017/v10i2/110630
The study explored the measure of uncertainty of the market and also the linkage between the uncertainties of the business environment and the performance of the organizations in the specified sector that includes chemical ; petro - chemical process industry; …
Keywords:
Uncertainty Measure, Error Variance, Internal Uncertainty, External Uncertainty, Performance, Chemical Sector, India
03
Original Article
Open Access
Evolving Human Resource Landscape of the Indian Retail Sector : Bridging the Skill-Gap
Shruti Tripathi, Shalini Gautam, Ankur Lal
· pp. 41–52
DOI: 10.17010/pijom/2017/v10i2/110633
The proliferation of the Indian retail sector has been remarkable. The growth chart of this industry has intensified in the last two decades and is expected to ascend even more in the future with emerging formats and international shopping experiences. …
Keywords:
Indian Retail Sector, Skills, Skill-Gap, Government of India, National Skills Development Council (NSDC)
04
Original Article
Open Access
Quantification of the Impact of Big Five Personality Traits on Political Skills
Akanksha Dubey, Mrinalini Pandey
· pp. 53–62
DOI: 10.17010/pijom/2017/v10i2/110636
This paper investigated the impact of different personality traits on political skills in an individual. Here, Big Five traits of personality were considered. A self rated questionnaire was used to determine the effect on political skills due to Openness, Conscientiousness, …
Keywords:
Personality, Political Skill, Conscientiousness, Open to Experience