01
Original Article
Open Access
Investigating the Role of Food Tourism in Shaping Destination Branding : A Qualitative Research Perspective
Sonal Gupta, Manohar Sajnani, Vanessa GB Gowreesunker
· pp. 8–28
DOI: 10.17010/pijom/2024/v17i4/173425
Purpose : The qualitative research paper delved into the dynamic interplay between food tourism and destination branding, aiming to understand how culinary experiences contributed to shaping the overall image of a destination.Design and Methodology : This study used a qualitative …
Keywords:
Food Tourism, Destination Branding, Culinary Experiences, Qualitative Research, Cultural Identity, Thematic Analysis
02
Original Article
Open Access
Exploring Organizational Performance : A Multidimensional Construct
Chandresh Baid, Devesh Baid, Aswini Kumar Bhuyan
· pp. 29–42
DOI: 10.17010/pijom/2024/v17i4/173426
Purpose : Organizational performance (OP) is one of the most important topics in management study. Combs et al. (2005) proposed growth, the stock market, and accounting returns as the three elements of OP. Using construct validity research, Hamann et al. …
Keywords:
Organizational Performance, Construct Validity, Measurement Models, India
03
Original Article
Open Access
A Study of Awareness and Perception Regarding MOOC Courses with Special Reference to NPTEL
Amit Kumar Arora, Santosh Kumar, Deepak Bansal, Swati Bansal
· pp. 43–57
DOI: 10.17010/pijom/2024/v17i4/173427
Purpose : The study aimed to determine the level of awareness among students regarding NPTEL MOOCs and the reasons for registering or not registering for the courses. Further, this study explored the impact of gender and qualification on the category …
Keywords:
MOOC, Online Learning, Distance Education, Distance Learning, NPTEL
04
Original Article
Open Access
Effect of Strategic Orientation on Firm Performance : A Mediation Analysis
Arpita Goyal, Uma Sankar Mishra, Satyakama Mishra, Manidatta Ray
· pp. 58–75
DOI: 10.17010/pijom/2024/v17i4/173428
Purpose : The purpose of this study was to investigate the notion that the market environment (ME) functions as a mediator between strategic orientation (SO) and firm performance.Methodology : A systematic questionnaire was used to get information from a sample …
Keywords:
Customer Intention (CI), Competitor Orientation (CO), Technological Orientation (TO), Strategic Orientation (SO), Market Environment (ME), Firm Performance (FP)
