01
Original Article
Open Access
Unraveling the Essence of Entrepreneurship Education in Hospitality and Tourism : A Qualitative Exploration of Indian Entrepreneurs’ Insights
Manoj Kumar Sharma, Badrinarayan Srirangam Ramaprasad, Mohit Jamwal, Ravi Phadke, Nidhisha H.
· pp. 8–25
DOI: 10.17010/pijom/2024/v17i3/173363
Purpose : This study’s main goals were to obtain a thorough understanding of the experiences of hospitality and tourism (H&T) entrepreneurs and to learn more about their perspectives on the “what†and “how†of entrepreneurial education and how to use …
Keywords:
Entrepreneurship, Education, India, Hospitality, Tourism
02
Original Article
Open Access
Examining the Impact of Argument Quality and Source Credibility on Consumers’ Behavioral Intention Toward Green Cosmetics : The Moderating Role of Perceived Innovativeness
Smriti Mathur, Sushant Kr. Vishnoi, Teena Bagga, Anand Mittal, Arjun Mittal
· pp. 26–47
DOI: 10.17010/pijom/2024/v17i3/173364
Purpose : This study integrated the knowledge-attitude-behavior (KAB) model and the theory of planned behavior (TPB) to analyze how elements of electronic word of mouth (eWOM)—argument quality (AQ) and source credibility (CR)—influenced customers’ green cosmetics behavioral intention (BI).Methodology : Data …
Keywords:
Artificial Neural Network, ANN, Argument Quality, eWOM, Green Cosmetics, Perceived Innovativeness, Source Credibility, Theory of Planned Behavior
03
Original Article
Open Access
Educational Technology Adoption in India : Theory of Consumption Values Perspective
Vaibhav Aaradhi, Debarun Chakraborty
· pp. 48–68
DOI: 10.17010/pijom/2024/v17i3/173365
Purpose : The Indian education sector has undergone significant reforms, accelerated by the nationwide lockdown after the pandemic, and this increased demand for EdTech platforms. Internet-based learning systems gained quick acceptance among students. India has experienced significant growth in digital …
Keywords:
EdTech, Online Learning, Theory of Consumption Values
