01
Original Article
Open Access
MSMEs in Emerging Markets : An Exploration of the Stage Model of E-Commerce Adoption
Pawan Kumar, Harpreet Kaur, Gursimranjit Singh
· pp. 8–23
DOI: 10.17010/pijom/2023/v16i8/173062
Purpose : This paper aimed to develop a holistic e-commerce adoption model and explore the significant factors at various stages of e-commerce adoption in emerging markets in micro, small, and medium enterprises (MSMEs).Design/Methodology/Approach : A research model was developed by …
Keywords:
Micro, Small, and Medium Enterprises, Electronic Commerce, Information and Communication Technology, Diffusion of Innovation
02
Original Article
Open Access
Boundaryless Career : A Bibliometric Analysis
Sunil Kumar, Adil Khan, Anshu Lochab, Vijay Prakash Gupta, Amit Kumar Arora
· pp. 24–44
DOI: 10.17010/pijom/2023/v16i8/173063
Purpose : The research aimed to explore the research on boundaryless careers and found trends to set future research agendas. The study was a comprehensive bibliometric review of research on boundaryless careers. This study discovered significant and crucial aspects related …
Keywords:
Bibliometric, Boundaryless Career, Career, Literature Review, Biblioshiny, VOSviewer
03
Original Article
Open Access
Work-Life Balance and Work-Life Conflict : A Bibliometric Analysis
Soni Rathi, Praveen Kumar
· pp. 45–64
DOI: 10.17010/pijom/2023/v16i8/173064
Purpose : The primary focus of the study was to explore and provide a critical evaluation of work-life balance (WLB) and work-life conflict (WLC) literature and their publishing trends via bibliometric analysis.Methodology : The current analysis was based on a …
Keywords:
Work-Life Balance, Work-Life Conflict, Bibliometric Analysis
04
Original Article
Open Access
Circular Economy Elements in Marketing Communications: An Opinion Perspective for a Sustainable Future
Sabari Shankar Ravichandran
· pp. 65–71
DOI: 10.17010/pijom/2023/v16i8/173065
Purpose : This research aimed to explore the role of the circular economy (CE) in shaping contemporary marketing strategies and promoting sustainable consumption among consumers. The study aimed to delve into the complexities involved in driving behavioral changes toward circular …
Keywords:
Circular Economy, Elaboration Likelihood Model, Sustainability, Marketing Communication, Digital Sources of Information