01
Original Article
Open Access
Exploring Regional Differences in Cultural Values : A Hybrid Thematic Analysis
Jugal Choudhary, Sonal Shree, Shailesh Rastogi, Jyoti Kappal
· pp. 8–27
DOI: 10.17010/pijom/2022/v15i10/172406
Purpose : Extant research had, for the most part, confined itself to comparing cultural values at the inter-nation level. This was despite the criticism from studies such as Hofstede’s and the knowledge that most variation in culture resided within nations …
Keywords:
Organizational Behavior, Human Resources, Intra-National Cultures, Regional Cultures, Inter-Cultural Management, Sub-Cultures, India, Emerging Markets, Hybrid Thematic Analysis
02
Original Article
Open Access
Technical Resilience in Intrapreneurs for Product Innovations : An Exploratory Study
Anuja Sehgal, Neelam Saxena, Sajeet Pradhan
· pp. 28–46
DOI: 10.17010/pijom/2022/v15i10/172407
Technical resilience in intrapreneurs was accepting realities and taking responsible actions through leading change. This research paper actualized an exploratory analysis of technical resilience leadership of intrapreneurs working in hi-tech product innovation companies. It deliberated on technical resilience leadership patterns …
Keywords:
Technical Resilience Leadership (Intrapreneurship), Scenario Planning, Exploratory Analysis, Product Innovations (Applications)
03
Original Article
Open Access
A Review of Brand Anthropomorphism : Analysis of Trends and Research
Pritha Nasery Ubgade, Sujata Joshi
· pp. 47–62
DOI: 10.17010/pijom/2022/v15i10/172408
In recent years, it could be observed that the anthropomorphism of products and brands offered a unique transformative opportunity for marketing managers. Researchers found that when products or brands were anthropomorphized (i.e., when human-like features were given to non-human entities), …
Keywords:
Brand Anthropomorphism, Anthropomorphism, Advertising, Marketing, Bibliometric Analysis, Citation Analysis
04
Original Article
Open Access
Emotional Intelligence as a Moderator between Micromanagement Leadership and Employee Performance
Namrata Mishra, M. Rajkumar, Rajiv Mishra
· pp. 63–70
DOI: 10.17010/pijom/2022/v15i10/172409
Today’s businesses work in a fast-paced, uncertain, and intensely competitive environment. In such circumstances, organizations depend on their leaders for better results. Leaders use different leadership styles to accomplish their tasks and achieve success. Micromanagement is one such type of …
Keywords:
Emotional Intelligence, Employee Performance, Leaders, Micromanagement Leadership, Moderating Relationship
