01
Original Article
Open Access
Technology Integration in the Mobile Communication Industry : A Review
Vishal Kulshrestha, Kokil Jain
· pp. 7–26
DOI: 10.17010/pijom/2018/v11i4/122824
The human society has been witnessing major changes in the economic, consumer, and the social behavior context brought about by the growth in mobile communication and mobile broadband and its increased adoption in all parts of the world. This paper …
Keywords:
Mobile Technology, Technology Integration, Mobile Broadband, Smartphones, M2M, ICT, M-Banking
02
Original Article
Open Access
A Descriptive Study on the Blind Spots of Performance Appraisal in the IT Sector : A Contemporary 360 Degree Approach
K. Chandhana, David T. Easow
· pp. 27–36
DOI: 10.17010/pijom/2018/v11i4/122833
Performance appraisal is an important aspect of human resource development mechanism, which is designed specifically for all round development and growth of employees as well as organisations. The term - performance appraisal has recently become a top-notch pick, especially by …
Keywords:
Performance Appraisal, IT Sector, Perceptions, Challenges, Success Factors
03
Original Article
Open Access
Development of a Measurement Tool to Assess the Inpatient Experience in a Tertiary Care hospital
S. D. Shashi Rekha, J. Aileen
· pp. 37–46
DOI: 10.17010/pijom/2018/v11i4/122834
Patient experience is a way by which the patient's view about the healthcare system can be measured. It mainly emphasises on the various ranges of interactions between the patients and the system of health care, including the patient care starting …
Keywords:
Patient Experience, Health Care Centers, Measurement Tools, Quality of Care, Inpatient Department
04
Original Article
Open Access
Means and Ends in Cross Border Marketing : Ethical Dimensions of Promotional Activities of The Online Casino
Kapil Kathuria, Nipun Dhaulta
· pp. 47–53
DOI: 10.17010/pijom/2018/v11i4/122835
The case discussed the marketing activities of The Online Casino, which is using publicity to promote its brand while bypassing the restrictions that have been placed on advertising of gambling in many countries. The publicity events and acts are debatable …
Keywords:
Gaining Attention, Brand Building, Surrogate Advertising, Ethics in Marketing, CSR & Marketing, Barriers to Marketing
