01
Original Article
Open Access
The Relationship Between Perceived Ad Morality and Behavioral Intentions Exploring the Mediation Effect : Indian Women's Perspective Using Structural Equation Modeling
Roshan Kazi, Archana Singh, Adya Sharma
· pp. 7–23
DOI: 10.17010/pijom/2018/v11i3/122074
Purpose : Writings on advertising ethics are huge. This paper analyzed that women are dehumanized, as beauty industries misrepresent their images and their portrayal. The fundamental purpose of this study was to confirm the relationships between 'perceived morality in ads' …
Keywords:
Female Perception, Ethical Advertisements, Structural Equation Modelling
02
Original Article
Open Access
Causes and Consequences of Work Stress and Coping Behaviour of Employees : An Analysis
I. Arul Edison Anthony Raj, Sheeba Julius
· pp. 24–38
DOI: 10.17010/pijom/2018/v11i3/122075
Background : In the modern era, there is no job that is stress - free. Technological advancement and competitive market employees are forced to sustain their employment. It tends to increase their anxiety level as well as work tension. The …
Keywords:
Work Stress, Occupational Stress, Job Stress, Stress Coping Strategies, Work Environment, Interpersonal Relations, Anxiety
03
Original Article
Open Access
Effect of Internal Marketing on Employees' Perception of Their Performance
Parinda V. Doshi
· pp. 39–49
DOI: 10.17010/pijom/2018/v11i3/122076
The services sector in India has remained the most vibrant sector in terms of contribution to national and state incomes. India is ranked at the 11th position in the world with the GDP of about $1185.79 billion as a contribution …
Keywords:
Internal Marketing, Banking Sector, Perception, Employee Performance, Communication, Compensation, Benefits, Facilities
04
Original Article
Open Access
The Relationship Between Organizational Justice and Work Engagement : Trust as a Mediator
Himani Sharma, Reeta Yadav
· pp. 50–61
DOI: 10.17010/pijom/2018/v11i3/122078
Purpose : The purpose of this paper was to test the mediating impact of trust in organizational justice - work engagement relationship and to examine the association between organizational justice and work engagement in life insurance companies of Haryana.Design/Methodology/Approach : …
Keywords:
Organizational Justice, Trust, Work Engagement, Insurance Sector
