This case study was about how desperate one can be to seek employment in a premier organization. The urge to move ahead from being tagged as an unemployed youth and getting recognised as “employed†was so acute that it did …

Today, microfinance is considered as one the important financial services in many countries. Microfinance is preferred to alleviate poverty. It empowers women and uplifts their standard of living. The present study was conducted to assess the impact of microfinance on …

Riding two wheelers by Indian women is still not common - it is more a compulsion than choice. Physical inability to move around more easily, a traditional outlook in society- joint families are the conventional impediments that affect the purchase …

Social media is emerging as an informative tool for business and India is witnessing an exceptional growth in the number of users on social media. Travellers use various information sources to plan their holidays and social media is actively used …