Volume 17, Issue 9, September 2024

Articles

• Effect of Parasocial Commitment and Breakup with a Fictional Character on Purchase Intention

  Abhay Grover, Nilesh Arora

  8-23

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  DOI: https://doi.org/10.17010/pijom/2024/v17i9/173939

• The Impact of Artificial Intelligence on Digital Employee Engagement

  Abhilasha Dixit, Rimjhim Jha, Ruturaj Baber, Prerana Baber

  24-43

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  DOI: https://doi.org/10.17010/pijom/2024/v17i9/173940

• Assessing the Skill Sets from the NEP Policy 2020: Scale Development and Validation

  Spoorthy Reddy M., Pavithra V., Mary Rani Thomas

  44-59

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  DOI: https://doi.org/10.17010/pijom/2024/v17i9/173941

• Understanding the Sustainability Perspectives of City Tourism: Directions for Strategies and Future Research

  Sabari Shankar Ravichandran

  60-69

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  DOI: https://doi.org/10.17010/pijom/2024/v17i9/173942