Volume 17, Issue 3, March 2024

Articles

• Unraveling the Essence of Entrepreneurship Education in Hospitality and Tourism : A Qualitative Exploration of Indian Entrepreneurs’ Insights

  Manoj Kumar Sharma, Badrinarayan Srirangam Ramaprasad, Mohit Jamwal, Ravi Phadke, Nidhisha H.

  8-25

  • Requires Subscription or Fee PDF (INR 450)

  DOI: https://doi.org/10.17010/pijom/2024/v17i3/173363

• Examining the Impact of Argument Quality and Source Credibility on Consumers’ Behavioral Intention Toward Green Cosmetics : The Moderating Role of Perceived Innovativeness

  Smriti Mathur, Sushant Kr. Vishnoi, Teena Bagga, Anand Mittal, Arjun Mittal

  26-47

  • Requires Subscription or Fee PDF (INR 450)

  DOI: https://doi.org/10.17010/pijom/2024/v17i3/173364

• Educational Technology Adoption in India : Theory of Consumption Values Perspective

  Vaibhav Aaradhi, Debarun Chakraborty

  48-68

  • Requires Subscription or Fee PDF (INR 450)

  DOI: https://doi.org/10.17010/pijom/2024/v17i3/173365