Unraveling the Essence of Entrepreneurship Education in Hospitality and Tourism : A Qualitative Exploration of Indian Entrepreneurs’ Insights

Authors

  •   Manoj Kumar Sharma Assistant Professor, Amity School of Hospitality, Amity University, Noida - 201 301
  •   Badrinarayan Srirangam Ramaprasad Associate Professor, (Corresponding Author), Justice KS Hegde Institute of Management, Nitte (Deemed to be University), N.M.A.M IT Campus, Nitte - 574 110, Karnataka
  •   Mohit Jamwal Associate Professor, Chitkara Business School, Chitkara University, Rajpura, Punjab - 140401
  •   Ravi Phadke Assistant Professor, Bharati Vidyapeeth (Deemed to be University), Centre for Distance and Online Education, Lal Bahadur Shastri Marg, Pune - 411 030, Maharashtra
  •   Nidhisha H. Assistant Professor, Nitte (Deemed to be University), N.M.A.M IT Campus, Nitte - 574 110, Karnataka

DOI:

https://doi.org/10.17010/pijom/2024/v17i3/173363

Keywords:

Entrepreneurship

, Education, India, Hospitality, Tourism.

JEL Classification Codes

, M13, I23, L83, Z32

Paper Submission Date

, August 10, 2023, Paper sent back for Revision, February 1, 2024, Paper Acceptance Date, February 20, Paper Published Online, March 15, 2024

Abstract

Purpose : This study’s main goals were to obtain a thorough understanding of the experiences of hospitality and tourism (H&T) entrepreneurs and to learn more about their perspectives on the “what†and “how†of entrepreneurial education and how to use it to provide H&T students with pertinent entrepreneurial knowledge.

Methods : This study project investigated the viewpoints of H&T entrepreneurs in India using qualitative interviews. We carried out a thematic analysis of the collected data, producing insightful results that provide practical recommendations and a framework for improving entrepreneurial education in the field of H&T.

Key Findings : The results emphasized the significance of developing students’ critical thinking and creative thinking skills through the use of up-to-date entrepreneurship content and a strong action-based learning-centric pedagogical approach, providing opportunities for in-depth self-exploration, and developing a thorough understanding of the tourism sector in order to prepare future entrepreneurs for their roles effectively.

Implications : This study offered the institutions in India a thorough framework based on a grounded theory approach to help them construct and create a course specifically focused on H&T-centric entrepreneurial education.

Originality Value : This study established a novel approach by conducting a qualitative inquiry into the fundamental components of entrepreneurship education in the dynamic hospitality and tourist sector of India. By directly capturing the distinct insights of Indian entrepreneurs, it provided new insights and closed a significant gap in the body of current research.

Downloads

Download data is not yet available.

Downloads

Published

2024-03-01

How to Cite

Sharma, M. K., Ramaprasad, B. S., Jamwal, M., Phadke, R., & H., N. (2024). Unraveling the Essence of Entrepreneurship Education in Hospitality and Tourism : A Qualitative Exploration of Indian Entrepreneurs’ Insights. Prabandhan: Indian Journal of Management, 17(3), 8–25. https://doi.org/10.17010/pijom/2024/v17i3/173363

Issue

Volume 17, Issue 3, March 2024

Section

Articles
Crossref
Scopus
Google Scholar
Europe PMC

References

Ayeh, J. K., Bondzi-Simpson, A., & Baah, N. G. (2023). Predicting students' response to entrepreneurship in hospitality and tourism education: An application of the theory of planned behavior. Journal of Hospitality & Tourism Education, 35(3), 265–276. https://doi.org/10.1080/10963758.2022.2056469

Bandyopadhyay, A. (2022, December 27). Global growth of entrepreneurship; India not far behind. Financial Express. https://www.financialexpress.com/jobs/global-growth-of-entrepreneurship-india-not-far-behind/2927714/

Boyles, D. (2018). American education and corporations: The free market goes to school. Routledge Library Editions.

Catrett, J. B. (2018). Hospitality education: A third paradigm. In, J. A. Oskam, D. M. Dekker, & K. Wiegerink (eds.), Innovation in hospitality education. Innovation and change in professional education (Vol. 14, pp. 15–32) Springer. https://doi.org/10.1007/978-3-319-61379-6_2

Creswell, J. W. (2013). Steps in conducting a scholarly mixed methods study. DBER Speaker Series. https://digitalcommons.unl.edu/dberspeakers/48/

Deale, C. S. (2016). Entrepreneurship education in hospitality and tourism: Insights from entrepreneurs. Journal of Teaching in Travel & Tourism, 16(1), 20–39. https://doi.org/10.1080/15313220.2015.1117957

George, R. (2017). Responsible tourism as a strategic marketing tool for improving the negative image of South Africa. Worldwide Hospitality and Tourism Themes, 9(5), 543–554. https://doi.org/10.1108/WHATT-07-2017-0031

Goh, E., & Okumus, F. (2020). Avoiding the hospitality workforce bubble: Strategies to attract and retain Generation Z talent in the hospitality workforce. Tourism Management Perspectives, 33, 100603. https://doi.org/https://doi.org/10.1016/j.tmp.2019.100603

Hindle, K., Hammerschmidt, J., Viala, C., Kraus, S., Jones, P., & Calabuig-Moreno, F. (2021). Converting sporting capacity to entrepreneurial capacity: A process perspective. European Journal of International Management, 15(2/3), 197–213. https://doi.org/10.1504/EJIM.2021.113246

Horng, J.-S., Hsiao, H.-L., Liu, C.-H., Chou, S.-F., & Chung, Y.-C. (2021). Learning innovative entrepreneurship: Developing an influential curriculum for undergraduate hospitality students. Journal of Hospitality, Leisure, Sport & Tourism Education, 29, 100289. https://doi.org/10.1016/j.jhlste.2020.100289

India Brand Equity Foundation. (2022). Tourism & hospitality industry in India: Market size, govt initiatives, investments. https://www.ibef.org/industry/tourism-hospitality-india

Jones, C., & English, J. (2004). A contemporary approach to entrepreneurship education. Education + Training, 46(8/9), 416–423. https://doi.org/10.1108/00400910410569533

Kallmuenzer, A., Kraus, S., Peters, M., Steiner, J., & Cheng, C.-F. (2019). Entrepreneurship in tourism firms: A mixed-methods analysis of performance driver configurations. Tourism Management, 74, 319–330. https://doi.org/10.1016/j.tourman.2019.04.002

Kaur, N., & Arora, P. (2020). Institutional interventions for enhancing innovation amongst students: The experiential moderator. Prabandhan: Indian Journal of Management, 13 (10–11), 27–45. https://doi.org/10.17010/pijom/2020/v13i10-11/156007

Kumar, P., & Kumra, R. (2021). Rural self employment training institutes in India: A systematic review. Prabandhan: Indian Journal of Management, 14(10), 38–49. https://doi.org/10.17010/pijom/2021/v14i10/166643

Kumar, S. M., Ramaprasad, B. S., Rao, N., & Jamwal, M. (2023). Hospitality and tourism students' perceptions of effectiveness of entrepreneurship education and its effect on entrepreneurial intentions: A cross-lagged two-wave mediation study involving entrepreneurial self-efficacy. Journal of Teaching in Travel & Tourism, 23(3), 259–286. https://doi.org/10.1080/15313220.2022.2123078

Lackéus, M. (2016). Value creation as educational practice – Towards a new educational philosophy grounded in entrepreneurship? [Doctoral Dissertation, Chalmers Tekniska Hogskola,Sweden]. https://publications.lib.chalmers.se/records/fulltext/236812/236812.pdf

Lashley, C. (2018). What to do about how to do: Reflections on the future direction of hospitality education and research. Research in Hospitality Management, 8(2), 79–84. https://doi.org/10.1080/22243534.2018.1553368

Maritz, A. (2017). Illuminating the black box of entrepreneurship education programmes: Part 2. Education + Training, 59(5), 471–482. https://doi.org/10.1108/ET-02-2017-0018

Nabi, G., Liñán, F., Fayolle, A., Krueger, N., & Walmsley, A. (2017). The impact of entrepreneurship education in higher education: A systematic review and research agenda. Academy of Management Learning & Education, 16(2), 277–299. https://doi.org/10.5465/amle.2015.0026

Ramaprasad, B. S., Rao, S., Rao, N., Prabhu, D., & Kumar, M. S. (2022). Linking hospitality and tourism students' internship satisfaction to career decision self-efficacy: A moderated-mediation analysis involving career development constructs. Journal of Hospitality, Leisure, Sport & Tourism Education, 30, 100348. https://doi.org/10.1016/j.jhlste.2021.100348

Ratten, V. (2020). Tourism entrepreneurship research: A perspective article. Tourism Review, 75(1), 122–125. https://doi.org/10.1108/TR-06-2019-0204

Ratten, V., & Usmanij, P. (2021). Entrepreneurship education: Time for a change in research direction? The International Journal of Management Education, 19(1), 100367. https://doi.org/10.1016/j.ijme.2020.100367

Reid, K., Flowers, P., & Larkin, M. (2005). Exploring lived experience. The Psychologist, 18(1), 20–23. https://psycnet.apa.org/record/2005-02203-005

Sarkar, S. K., & George, B. (2019). Patterns of tourism and hospitality education in India and Malaysia: A critical reflection. In, C. Liu, & H. Schänzel, (eds.), Tourism education and Asia. Perspectives on Asian tourism (pp. 227–242). Springer. https://doi.org/10.1007/978-981-13-2613-4_14

Shukla, S., Bharti, P., & Dwivedi, A. K. (2023). Global entrepreneurship monitor India report 20221/22: A national study on entrepreneurship (pp. 1–124). Routledge. https://www.gemconsortium.org/file/open?fileId=51138

Srivastava, S., Satsangi, K., & Satsangee, N. (2019). Identification of entrepreneurial education contents using nominal group technique. Education + Training, 61(7/8), 1001–1019. https://doi.org/10.1108/ET-05-2018-0105

Thirumalesh Madanaguli, A., Kaur, P., Bresciani, S., & Dhir, A. (2021). Entrepreneurship in rural hospitality and tourism. A systematic literature review of past achievements and future promises. International Journal of Contemporary Hospitality Management, 33(8), 2521–2558. https://doi.org/10.1108/ijchm-09-2020-1121