Volume 19, Issue 5, May 2026

Published: 2026-05-15

Articles

  • Unveiling Critical Success Factors for Marketing Intelligence : A Multi-Method Framework

    Sushant Kumar Vishnoi, Vikram Kumar Sharma, Suman Kalyan Ghosh, Smriti Mathur, Saurabh Mittal, Rashi Singhal, Parul Agarwal, Aditi Jain
    8-38
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    DOI: https://doi.org/10.17010/pijom/2026/v19i5/174928

  • Tracking Turbulence : High-Frequency Evidence on Oil-Driven Market Volatility in India

    Haseen Ahmed, Naushad Alam, Kavita Berwal
    39-55
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    DOI: https://doi.org/10.17010/pijom/2026/v19i5/174598

  • Efficiency–Resilience Analysis of Indian Public Sector Banks

    Anmol Preet, Ajay Khurana
    56-74
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    DOI: https://doi.org/10.17010/pijom/2026/v19i5/174600

  • Job Demands and Stress Resilience of Gig Workforce : Implications for Performance and Burnout

    Nisha Sharma, Pooja Tiwari, Samarth Sharma
    75-99
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    DOI: https://doi.org/10.17010/pijom/2026/v19i5/175075