Volume 17, Issue 12, December 2024

Published: 2024-12-12

Articles

  • Green Marketing Strategies : Enhancing Brand Image and Consumer Trust in Sustainable Development

    Arya Kumar, Swapna Swarupa Mallick, Sweta Leena Hota, Asokan Vasudevan, Sidar Atalay Şimşek
    8-27
    DOI: https://doi.org/10.17010/pijom/2024/v17i12/174054

  • Exploring Indian Students’ Perception, Behavioral Intentions, and Motivation for Learning with ChatGPT

    Sukhmeet Kaur, Babita Yadav, Divya Goel, Saloni Devi, Sharmila Devi Ramachandaran, Anuj Kumar
    28-45
    DOI: https://doi.org/10.17010/pijom/2024/v17i12/174055

  • Path to Green Prosperity : Evaluating the Interconnected Factors of Industry, Finance, and Energy in Developing Economies

    Arya Kumar, Mousumi Dash, Anuj Kumar, Sweta Leena Hota, Debashisa Mohanty, Asokan Vasudevan
    46-63
    DOI: https://doi.org/10.17010/pijom/2024/v17i12/174056

  • Championing Inclusion : Understanding LGBT Diversity and Social Support in the Workplace

    Sowmya Amancherla, Sathiyaseelan Balasundaram, Santosh Basavaraj
    64-82
    DOI: https://doi.org/10.17010/pijom/2024/v17i12/174057