Volume 11, Issue 5, May 2018

Published: 2018-05-11

Human Resources Management

  • The Professional Dilemma – To Wield the Stick for Once or to Yield Yet Again : A Case Analysis

    Sugata Datta, N. Bindu Madhavi
    7-14
    DOI: https://doi.org/10.17010/pijom/2018/v11i5/123800

  • Competency Identification of Salespersons Through Behavioral Event Interviews : Evidence from the Oil Industry

    Mukesh Ranjan Das, Pramod Pathak, Saumya Singh
    15-27
    DOI: https://doi.org/10.17010/pijom/2018/v11i5/123805

General Management

  • Study of Value Chain of Indian Textile Handicrafts : A Case of Lucknow Chikankari

    Jagriti Singh, Alpana Srivastava, Maya Kant Awasthi
    28-41
    DOI: https://doi.org/10.17010/pijom/2018/v11i5/123810

Education Management

  • The Impact of Integrated Marketing Communication (IMC) Tools on Learning in B-Schools : A Study

    Geeta Nema, Kavita Kasliwal
    42-54
    DOI: https://doi.org/10.17010/pijom/2018/v11i5/123813