Sustainability Integration in Wine Destination Branding : A Comprehensive Review Perspective Fostering UN Sustainable Development Goals 2030

Authors

  •   Sabari Shankar Ravichandran Assistant Professor, Symbiosis Institute of Business Management (SIBM) Bengaluru, Symbiosis International (Deemed University), Electronic City, Hosur Road, Bengaluru - 560 100, Karnataka
  •   Elizabeth Renju Koshy Assistant Professor, School of Commerce, Finance & Accountancy, Christ University, Bengaluru - 560 029, Karnataka
  •   Sonia Katherin Mathew Associate Professor, Department of Management Studies, Musaliar College of Engineering and Technology, Pathanamthitta - 689 653, Kerala

DOI:

https://doi.org/10.17010/pijom/2023/v16i12/173247

Keywords:

Wine Tourism

, Sustainability, Wine Destination Branding, Tourism, Tourists.

JEL Classification Codes

, A1, E7, H8, M1, M2, M3

Paper Submission Date

, May 13, 2023, Paper sent back for Revision, August 20, Paper Acceptance Date, September 18, Paper Published Online, December 15, 2023

Abstract

Purpose : This research work intended to evaluate the factors that could inculcate sustainability elements in branding wine destinations that align with the United Nations’s Sustainable Development Goals 2030.

Methodology : An intensive review of literature was carried out in the contexts of wine tourism, sustainability, and destination branding. Research publications in high-quality journals were reviewed, and the perspectives were generated based on our reflections.

Key Findings : The perspective highlighted wine destination image, wine destination personality, technology inclusions, stakeholders’ and destination culture, wine destination policies, and wine destination marketing communication as the key dimensions to be considered for imposing sustainability elements while branding the wine destinations.

Practical Implications : The insights generated here will assist policymakers and governments in aligning wine tourism transactions with the 2030 Sustainable Development Goals of the United Nations, and they suggested profitable positioning of wine destinations with sustainability value propositions. Additionally, they pointed to areas that require further research, which were potentially the most important ones in the field of wine tourism.

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Published

2023-12-01

How to Cite

Ravichandran, S. S., Koshy, E. R., & Mathew, S. K. (2023). Sustainability Integration in Wine Destination Branding : A Comprehensive Review Perspective Fostering UN Sustainable Development Goals 2030. Prabandhan: Indian Journal of Management, 16(12), 40–50. https://doi.org/10.17010/pijom/2023/v16i12/173247

Issue

Volume 16, Issue 12, December 2023

Section

Articles
Crossref
Scopus
Google Scholar
Europe PMC

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