Exploring Regional Differences in Cultural Values : A Hybrid Thematic Analysis

Authors

  •   Jugal Choudhary Symbiosis Institute of Business Management, Symbiosis International University, Lavale, Pune - 41 2115, Maharashtra
  •   Sonal Shree Symbiosis Institute of Business Management, Symbiosis International University, Lavale, Pune - 412 115, Maharashtra
  •   Shailesh Rastogi Symbiosis Institute of Business Management, Symbiosis International University, Lavale, Pune - 412 115, Maharashtra
  •   Jyoti Kappal Symbiosis School of Banking and Finance, Symbiosis International University, Lavale, Pune - 412 115, Maharashtra

DOI:

https://doi.org/10.17010/pijom/2022/v15i10/172406

Keywords:

Organizational Behavior

, Human Resources, Intra-National Cultures, Regional Cultures, Inter-Cultural Management, Sub-Cultures, India, Emerging Markets, Hybrid Thematic Analysis.

JEL Classification Codes

, A14, F23, M14, M30

Paper Submission Date

, March 4, 2022, Paper sent back for Revision, July 22, Paper Acceptance Date, July 30, Paper Published Online, October 15, 2022

Abstract

Purpose : Extant research had, for the most part, confined itself to comparing cultural values at the inter-nation level. This was despite the criticism from studies such as Hofstede’s and the knowledge that most variation in culture resided within nations and not between them. Moreover, the alarming failures of cross-border mergers and acquisitions and other challenges that organizations ascribed to cultural differences pointed to the need for more utilitarian knowledge in this field. Hence, this study sought to explore the cultural differences within a diverse and developing nation, in this case, within India, that were relevant to organizations.

Design/Methodology/Approach : This paper drew on 30 in-depth interviews with senior executives in multiple sectors with organizational experience in more than one region of India. Interview transcripts were analyzed with the help of open coding, followed by clustering into higher-order themes. Finally, a hybrid thematic analysis was used to develop the themes/values.

Findings : Interviewed executives reported having experienced differences in cultural values when working with different regions of India. Mastery, Egalitarianism, Embeddedness, and Hierarchy were the second-order values that over two-thirds of the executives experienced as different.

Originality/Value : This knowledge could be of great value, particularly to organizations outside India planning to enter or expand in India and organizations within the country planning to expand beyond their current location.

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Published

2022-10-01

How to Cite

Choudhary, J., Shree, S., Rastogi, S., & Kappal, J. (2022). Exploring Regional Differences in Cultural Values : A Hybrid Thematic Analysis. Prabandhan: Indian Journal of Management, 15(10), 8–27. https://doi.org/10.17010/pijom/2022/v15i10/172406

Issue

Volume 15, Issue 10, October 2022

Section

Articles
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