The Emergence of Social Media as an antecedent of Employability: A PLS-SEM Approach

Authors

  •   Shikha Agnihotri Assistant Professor, Institute of Management Studies, C-238, G. T. Road, Lal Quan, Ghaziabad - 201 009
  •   Shivani Malhan Assistant Professor, Chitkara University, Chandigarh-Patiala National Highway, NH-64, Village Jansla, Rajpura - 140 401, Punjab
  •   Anurag Bhadur Singh Assistant Professor (SG), School of Commerce, XIM University, Plot No. 12(A), Kurki, Harirajpur - 752 050, Odisha

DOI:

https://doi.org/10.17010/pijom/2023/v16i5/171226

Keywords:

perceived employability

, social media, social networking sites, contacts, PLS-SEM

JELClassification Codes

, E24, I23, I25, J23, M51, O10

Paper Submission Date

, August 10, 2022, Paper sent back for Revision, March 12, 2023, Paper Acceptance Date, April 5, Paper Published Online, May 15, 2023

Abstract

Purpose : This study intended to investigate the influence of social media on the perceived employability of students, with a special emphasis on the use of social networking sites (SNS) such as Facebook, LinkedIn, and Twitter. Other independent variables of this study are the contacts of students, which can help them find and attain the desired job.

Methodology : Using descriptive research design, data were collected through a structured questionnaire using a 7-point Likert scale from 339 management students. The psychometric properties of instruments were determined through validity and reliability. Furthermore, structural assessments were conducted using hypothesis testing, model fit estimates, and predictive relevance (r - square).

Findings : The results showed a positive and significant influence of SNS and contacts on the perceived employability of students. SNS and contacts were found to create a variance of 33% in perceived employability. Moreover, the reliability and validity of the adapted instrument were well established, supporting its use and application in the Indian context.

Practical Implications : The theoretical implication of this study is for social capital theory and the unified theory of acceptance and use of technology model. The implications of this study are meant for management students, higher education institutes, career educationalists, and policymakers.

Originality : The novelty of this research lies in the fact that it aims at capturing the perception of Indian students regarding the usage of SNS for employability.

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Author Biographies

Shikha Agnihotri, Assistant Professor, Institute of Management Studies, C-238, G. T. Road, Lal Quan, Ghaziabad - 201 009

Assistant Professor, University School of Business, Chandigarh University

Shivani Malhan, Assistant Professor, Chitkara University, Chandigarh-Patiala National Highway, NH-64, Village Jansla, Rajpura - 140 401, Punjab

University School Of Business, Chandigarh University

Anurag Bhadur Singh, Assistant Professor (SG), School of Commerce, XIM University, Plot No. 12(A), Kurki, Harirajpur - 752 050, Odisha

Xavier University

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Published

2023-05-09

How to Cite

Agnihotri, S., Malhan, S., & Bhadur Singh, A. (2023). The Emergence of Social Media as an antecedent of Employability: A PLS-SEM Approach. Prabandhan: Indian Journal of Management, 16(5), 57–73. https://doi.org/10.17010/pijom/2023/v16i5/171226

Issue

Volume 16, Issue 5, May 2023

Section

Articles
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Europe PMC

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