Fuzzy AHP Approach for Supply Chain Strategy Selection : A Post - Pandemic Scenario

Authors

  •   Gyanesh Kumar Sinha Professor, School of Management, Bennett University, Plot Nos 8-11, TechZone 2, Greater Noida - 201 310, Uttar Pradesh.
  •   Deepika Dhingra Associate Professor, School of Management, Bennett University, Plot Nos 8-11, TechZone 2, Greater Noida - 201 310, Uttar Pradesh.
  •   Nilanjan Chattopadhyay Professor and Dean, School of Management, Bennett University, Plot Nos 8-11, TechZone 2, Greater Noida - 201 310, Uttar Pradesh.

DOI:

https://doi.org/10.17010/pijom/2023/v16i3/169913

Keywords:

Analytic Hierarchical Process

, Fuzzy Analytic Hierarchy Process, Multi-Criteria Decision Making, Supply Chain Disruption, Supply Chain Risk, Logistics Cost, Multi-Sourcing, Buffering.

JELClassification Codes

, C60, L62, L91, M11, M16

Paper Submission Date

, July 10, 2022, Paper sent back for Revision, February 5, 2023, Paper Acceptance Date, February 15, Paper Published Online, March 15, 2023

Abstract

Supply chains have been severely disrupted globally due to the COVID-19 pandemic. The paper examined the strategic responses of automobile firms for meeting supply chain challenges they face post-pandemic. Data were collected using a specifically designed structured questionnaire from supply chain experts working with leading automobile manufacturing firms in India. The fuzzy analytic hierarchy process (FAHP), as a part of a multi-criteria decision-making model using R programming, was applied to identify and rank the choice of supply strategies using various criteria, such as lead time, logistics cost (holding cost, carrying cost, warehousing cost, handling cost), and the need of products. Two-wheeler and four-wheeler manufacturing firms were selected for the study. Logistics cost was found to be a dominant criterion, followed by a demand for products and lead time, which helped select an appropriate supply chain strategy. Buffering was observed to be the best strategic choice, and automation and robotics applications were the least preferred ones both for two-wheelers and four-wheeler manufacturing companies. The findings would be helpful to both practitioners and researchers in evaluating diverse strategic choices, especially under the risk and disruptions faced by business firms in the supply chain.

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Author Biographies

Gyanesh Kumar Sinha, Professor, School of Management, Bennett University, Plot Nos 8-11, TechZone 2, Greater Noida - 201 310, Uttar Pradesh.

Associate Professor -Operations and Analytics, School of Management

Deepika Dhingra, Associate Professor, School of Management, Bennett University, Plot Nos 8-11, TechZone 2, Greater Noida - 201 310, Uttar Pradesh.

Associate Professor, School of Management

Nilanjan Chattopadhyay, Professor and Dean, School of Management, Bennett University, Plot Nos 8-11, TechZone 2, Greater Noida - 201 310, Uttar Pradesh.

Professor and Dean, School of Management

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Published

2023-03-06

How to Cite

Sinha, G. K., Dhingra, D., & Chattopadhyay, N. (2023). Fuzzy AHP Approach for Supply Chain Strategy Selection : A Post - Pandemic Scenario. Prabandhan: Indian Journal of Management, 16(3), 8–26. https://doi.org/10.17010/pijom/2023/v16i3/169913

Issue

Volume 16, Issue 3, March 2023

Section

Articles
Crossref
Scopus
Google Scholar
Europe PMC

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