Rajasthani Kathputli: Livelihood Generation through Creative Economy

Authors

  •   Shikha Gupta Associate Professor, Department of Commerce, Lingaya's Lalita Devi Institute of Management and Sciences, New Delhi - 110 047

DOI:

https://doi.org/10.17010/pijom/2019/v12i5/144278

Keywords:

Kathputli Making

, Value Chain, Livelihood, Supply Chain Management, Labour Productivity, Job Satisfaction, Well-Being, Marketing.

JEL Classification

, I31, J24, J28, M31.

January 10

, 2019, Paper sent back for Revision, March 28, Paper Acceptance Date, April 20, 2019

Abstract

The Rajasthani kathputli making is one of the heritage arts and is a part of Rajasthan's rich culture. It still carries the legacy to produce handcrafted kathputlis. At different stages, there are lots of people involved in the kathputli making process. The study revealed that even though there is demand for kathputlis, the economic status of artisans is poor as the market is unorganized. The study assessed the financial supply chain of Rajasthani kathputli making. The study also looked into the problems and solutions. The study contributed to the value chain analysis of the dying art of Kathputli making.

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Published

2019-05-31

How to Cite

Gupta, S. (2019). Rajasthani Kathputli: Livelihood Generation through Creative Economy. Prabandhan: Indian Journal of Management, 12(5), 47–55. https://doi.org/10.17010/pijom/2019/v12i5/144278

Issue

Volume 12, Issue 5, May 2019

Section

General Management
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Europe PMC

References

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