The Effect of Value Congruence on Customer Focus in the Private Life Insurance Sector : A Study of Haryana State in India

Authors

  •   Anoop Singh Research Scholar, Mittal School of Business, Lovely Professional University, Jalandhar - Delhi G.T. Road, National Highway 1, Phagwara - 144 411, Punjab
  •   Pardeep Bawa Associate Professor, Mittal School of Business, Lovely Professional University, Jalandhar - Delhi G.T. Road, National Highway 1, Phagwara - 144 411, Punjab

DOI:

https://doi.org/10.17010/pijom/2018/v11i8/130643

Keywords:

Value Congruence

, Employee Sense Of Belonging, Job Satisfaction, And Private Life Insurance Companies

D23

, M0, M10, M14

Paper Submission Date

, October 25, 2017, Paper sent back for Revision, April 25, 2018, Paper Acceptance Date, July 25, 2018.

Abstract

It is very important for organizational values to match with employees' values, which is termed as value congruence. Equally important is customer focus, which is an organizational stance in which all aspects of a company's production and delivery of goods or services are directed by the best interests of the customers. This study examined the effect of value congruence on customer focus in the private life insurance sector in Haryana. Data were collected on the level of sync organizational and employees' values through two different questionnaires from 200 middle and lower level management employees of seven private life insurance companies. The study showed that value congruence was significantly related to customer focus through job satisfaction, employees' sense of belonging, organizational commitment, and employee loyalty.

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Published

2018-08-01

How to Cite

Singh, A., & Bawa, P. (2018). The Effect of Value Congruence on Customer Focus in the Private Life Insurance Sector : A Study of Haryana State in India. Prabandhan: Indian Journal of Management, 11(8), 34–52. https://doi.org/10.17010/pijom/2018/v11i8/130643

Issue

Volume 11, Issue 8, August 2018

Section

Organizational Behavior
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