Community Perception and Expectations on Corporate Social Responsibility : A Comparative Case Study on Ambuja and ACC Limited
DOI:
https://doi.org/10.17010/pijom/2017/v10i5/114255Keywords:
Corporate Social Responsibility
, Corporate Social Responsibility Initiatives, Ambuja Cement Limited, Ambuja Cement Foundation, ACC Limited, Community Development, Community Perceptions and ExpectationsA1
, I3, M14Paper Submission Date
, December 12, 2016, Paper sent back for Revision, March 14, 2017, Paper Acceptance Date, April 11, 2017.Abstract
The Indian cement industry, a potential polluter, has won numerous green awards for fulfilling its commitment towards sustainable community development. Companies today have integrated the community development goals into the business goals by considering responsibilities for the impact of their activities on all stakeholders as well as the environment. This paper analyzed the CSR practices adopted by Ambuja Cement Foundation & ACC in relation to local community and to measure the impact of these CSR practices on the community. For this purpose, the perceptions and expectations of the community about companies' corporate social responsibility practices were considered and analyzed. The data was collected through interview of key executives responsible for implementation of CSR activities undertaken by these companies, and the data related to CSR activities towards the community was collected by conducting focus group discussions and with the help of a structured questionnaire.Downloads
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