New PIJM now accepts submissions exclusively via the Editorial Scholar portal — a dedicated submission & review system.
Go to Editorial Scholar →
Associated Management Consultants Pvt. Ltd. | COPE Member
Scopus Q2 UGC-CARE |
Prabandhan: Indian Journal of Management logo

Prabandhan: Indian Journal of Management

ISSN: 0975-2854 Frequency: Monthly Peer Review: Double-blind Published since: 2008 Language: English
A publication of AMCPL
amcon.co.in
New Delhi, India
Indexed in: Scopus Q2 UGC-CARE Group II Google Scholar J-Gate NISCAIR Crossref Cabell's Journalytics

Uncovering Equity Consumer's Perceived Risk with Respect to Commodity Trading in Jaipur City Using Logistic Regression

Open Access Original Article

Uncovering Equity Consumer's Perceived Risk with Respect to Commodity Trading in Jaipur City Using Logistic Regression

Pooja Kudesia Srivastava1

1 Assistant Professor, Jagan Institute of Management Studies, Plot No. IP 2 & 3, Sitapura Industrial Area, Phase-IV, Jaipur, Rajasthan

Volume 5
Issue 12
Pages 37–43
Year 2012
Published: Dec. 1, 2012
Abstract

Economy and inflation have become almost synonymous to each other, Investment decisions have become much more complex and less secured. Any Investment avenue which does not give returns more than the rate of inflation in a year's time will eventually end up depreciating the overall investment portfolio. Commodity trading offers an interesting avenue for spreading the risks. However, the equity consumers of major brokerage houses are observed to be averse to diversifying their portfolio. The following paper researches the various risks perceived by 100 High Net - worth Individuals in Jaipur city having a portfolio with leading brokerage houses of the city using logistic regression analysis.

Keywords Commodity Trading Perceived Risk Jaipur Logistic Regression
How to Cite

Pooja Kudesia Srivastava (2012). Uncovering Equity Consumer's Perceived Risk with Respect to Commodity Trading in Jaipur City Using Logistic Regression. Prabandhan: Indian Journal of Management, 5(12), 37–43. https://doi.org/10.17010/pijom/2012/v5i12/60308

References
  1. Bateson, J.E.G. (1989). "Managing Services Marketing. Text And Readings." The Dryden Press, Chicago.
  2. Cox, D.F. (1967). 'Introduction and Risk Handling in Consumer Behaviour - An Intensive Study of Two Cases.' In: Cox, Donald F., ed., "Risk Taking and Information Handling In Consumer Behaviour." Boston Graduate School of Business Administration, Harvard University, Boston.
  3. Dawar, N. & Parker, P. (1994). "Marketing Universals: Consumers' Use of Brand Name, Price, Physical Appearance, and Retailer Reputation As Signals of Product Quality. " Journal of Marketing, Vol. 58, Issue 2, pp. 81-95.
  4. De Roon, F., Nijman, T., Veld, C., (2000). "Hedging Pressure Effects In Futures Markets." Journal of Finance, Vol LV, No.3, pp. 1437-1456.
  5. Falkowski Michał (2011). "Financialization of Commodities." Contemporary Economics, Vol. 5, Number 4, pp. 4-17.
  6. Gorton, G., Rouwenhorst. K.G. (2006). "Facts And Fantasies About Commodity Futures." Financial Analysts Journal, Volume 62, Number 2, pp. 47-68.
  7. Howard , John A. and Sheth, Jagdish N. (1969). "The Theory of Buyer Behaviour." New York Wiley, pp. 46-47.
  8. Howard John (1989). "Consumer Behaviour in Marketing Strategy." Upper Saddle River , NJ Prentice Hall.
  9. <a href=http://www.cfainstitute.org/about/press/release/Pages/03292010_28112.aspx target="_blank">http://www.cfainstitute.org/about/press/release/Pages/03292010_28112.aspx</a> accessed on July 4, 2012.
  10. <a href=http://www.tradingpicks.com/beginners_guide.htm target="_blank">http://www.tradingpicks.com/beginners_guide.htm</a> accessed on July 4, 2012.
  11. K.B. Nidheesh (2008). "Furriness & Funds Distribution In Portfolio Optimization." Prabandhan: Indian Journal of Management, Vol. 1, No. 2, pp. 3-11.
  12. Olson, J.C. and Jacoby, J. (1972). "Cue Utilization In The Quality Perception Process." In M. Venkatesan (Ed.), Proceedings, Third Annual Conference, The Association for Consumer Research, Volume 2, pp. 167-179.
  13. Schaeffer, D.J., Kerster, H.W., Janardan, K.G. (1980). "Grab Versus Composite Sampling: A Primer For Managers and Engineers." Environmental Management, Volume 4, Number 2, pp.157-163.
  14. Schiffman L.G., Kanuk L.L. (2005). "Consumer Behaviour." Prentice Hall, New Delhi.
  15. Simcock P., Sudbury L., Wright G., (2006). "Age, Perceived Risk and Satisfaction in Consumer Decision Making: A Review and Extension." Journal of Marketing Management, Volume 22, Number 4, pp. 306-371.
  16. Simonson Itamar . "Shoppers' Easily Influenced Choices." New York Times , November 6,1994, p. 11.
  17. Singh, Pal Narinder (2010). "Efficiency of Agro - Commodity Futures Market." Prabandhan : Indian Journal of Management ,Vol. 3,No. 2, pp. 47-53.
  18. Zikmund, W.G., Scott, J.E. (1973). "A Multivariate Analysis of Perceived Risk, Self- Confidence and Information Sources." Advances in Consumer Research, Volume 1, Number 1 , pp. 406-416.
Editorial Scholar

Submit your Research to PIJM

Submit your Manuscript → Author Guidelines