The tourism industry, with an impressive growth rate across the world, is no doubt one of the fastest growing industries. Tourism is the largest sector in the worldwide export of goods and services, and accounts for 12% of the total global income. This paper intended to highlight differences in opinion among respondents before and after visiting the river island Majuli. Majuli is one of the potential tourist destinations of North-East India, and the approach towards the tourism industry needs a substantial upliftment, and focus needs to be placed on the community-based tourism model. To achieve positive results, efforts need to be made by the local authorities and communities so that visitors' word of mouth recommendations open new doors for prospective visitors.

1. Ahmed, R. I. (2010). Investigating British customers' experience to maximize brand loyalty within the context of tourism in Egypt: Netnography & structural modelling approach (Ph.d. Thesis, pp. 127 - 131). Brunel University, West London. UK.
2. Anbalagan, M., Selvam, V., & Amudha, R. (2008). Tourism - An umberalla organisation to transform the society and economy. In M. Biju (Ed.), Tourism - Impact of globalization. Delhi: Virgo Press.
3. Baker, J.E. (1997). Development of a model system for touristic hunting revenue collection and Allocation. Tourism Management, 18 (5), 273 - 286. DOI: <a href=http://dx.doi.org/10.1016/S0261-5177(97)00016-2 target="_blank">http://dx.doi.org/10.1016/S0261-5177(97)00016-2</a>
4. Batabyal, D., & Das, D. K. (2013). Management of travel booking in the light of destination marketing: Evidence from an Alpine Indian State - Sikkim. Indian Journal of Marketing, 43 (11), 36 - 45.
5. Buttle, F. (1995). SERVQUAL: Review, critique, research agenda. European Journal of Marketing , 30(1), 8 - 32. DOI: <a href=http://dx.doi.org/10.1108/03090569610105762 target="_blank">http://dx.doi.org/10.1108/03090569610105762</a>
6. Central Ground Water Board, Ministry of Water Resources, River Development and Ganga Rejuvenation, Government of India. (2008). Groundwater information booklet, 2008. Retrieved from <a href=http://cgwb.gov.in/ target="_blank">http://cgwb.gov.in/</a>
7. Das, A. (2014). Community based eco-tourism and importance & issue of tourism: Reference to Majuli (pp.135-139). Proceedings of ICSSR Sponsored National Seminar on Tourism and Handicraft: Challenges and Opportunities for Local Economic Development, December 22 and 23, Department of Business Administration, Tezpur University, Assam.
8. Das, S. (2010). Charai shandhanat majulioy. Prantik, 29 (21), 28 - 30.
9. Dutta, M. K. (2002). The pattern of land utilization in Majuli, the flood – hit river island of Assam: A case study (Unpublished Ph.D. Thesis). Department of Economics, Dibrugarh University, Assam.
10. Dwyer, L., Forsyth, P., Spurr, R., & Van Ho, T. (2003). Estimating the economic impacts of tourism growth and special events. e-Review of Tourism Research (eRTR), 1(1), 26 -29.
11. Government of India. (1992). Statement by Minister - National action plan for tourism (1992). Retrieved from <a href=parliamentofindia.nic.in/lsdeb/ls10/ses3/09050592.htm target="_blank">parliamentofindia.nic.in/lsdeb/ls10/ses3/09050592.htm</a>
12. Govt. of Assam. (2006). The Assam gazatte extraordinary. Majuli Cultural Landscape Region Act, 2006. Orders of the Governor, Assam Act No. VII of 2006. Dispur, Assam.
13. Indiastat.com. (2013). Employment statistics. Retrieved from <a href=http://www.indiastat.com target="_blank">http://www.indiastat.com</a>.
14. Kamat, S.B. (2011). Village tourism as a key to meet the challenges of sustaining tourism in Goa. Prabandhan: Indian Journal of Management, 4 (6), 19-25. doi:10.17010/pijom/2011/v4i6/62492.
15. Lenka, S.K. (1998). Growth trends of domestic tourism in Orissa. In D. S. Bhardwaj, O. P. Kandari, M. Chaudhary, & K. K. Kamra (Eds.), Domestic tourism in India. New Delhi : Indus Publishing Company.
16. Macleod, D. V.L. (2006). Tourism, globalization and cultural change : An island community perspective. New Delhi : Viva Books Private Ltd.
17. Mahanta, A. (2011). The determinants of health and hygiene of the tribes of Assam: A study of the Mishings tribes (Unpublished Ph.D. Thesis). Department of Economics. Dibrugarh University, Assam.
18. Mitchell, R. E. (2003). Community-based tourism: Moving from rhetoric to practice. e-Review of Tourism Research (eRTR), 1(1), 10-13.
19. Murphy, P.E., & Murphy, A.E. (2006). Strategic management for tourism communities - Bridging the gaps. New Delhi : Viva Books Private Ltd.
20. Nath, D. (2009). The Majuli Island: Society, economy and culture (1st ed.). Delhi: Anshah Publishing House.
21. Nath, D. (2012). Satra Society and Culture : Pitambardeva Goswami and History of Garamur Satra. Panbazar, Guwahati : DVS Publishers.
22. Parasuraman, A., Berry, L. L., & Zeithaml, V. A. (1993). Research Note : More on improving service quality measurement. Journal of Retailing, 69 (1), 140-147.
23. Parasuraman, A., Zeithaml, V. A., & Berry, L. L. (1985). A conceptual model of service quality and its implications for future research. Journal of Marketing, 49 (Fall), 41-50.
24. Parasuraman, A., Zeithaml, V. A., & Berry, L. L. (1988). SERVQUAL: A multiple item scale for measuring consumer perceptions of service quality. Journal of Retailing, 64 (1), 12- 40.
25. Saikia, D. (2004). The problems and prospects of Rabi crops in the flood – prone areas of Assam: A case – study in Majuli sub – division (Unpublished Ph.D. Thesis). Department of Economics, Dibrugarh University, Assam.
26. Saikia, N. N. (1993). Majuli – A geographical study of its problems and prospects (Unpublished Ph.D. Thesis). Dibrugarh University, Assam.
27. Saikia, N., & Boruah, J. (2014) Entrepreneurship and tourism development in Majuli: Opportunities and Challenges (pp. 112 - 119). Proceedings of ICSSR sponsored National Seminar on Tourism and Handicraft: Challenges and Opportunities for Local Economic Development, December 22 - 23, 2014. Department of Business Administration, Tezpur University, Assam.
28. Sharpley, R. (2006). Tourism – A vehicle for development. In R. Sharpley & Telfer D. J. (Eds.), Tourism and development – Concepts and issues. New Delhi : Viva Books Private Ltd.
29. Tosun, C. (2000). Limits to community participation in the tourism development process in developing countries. Tourism Management, 21 (6), 613- 633.
30. United Nations World Tourism Organization (UNWTO). (1980). UNWTO report. Retrieved from <a href=www2.unwto.org/ target="_blank">www2.unwto.org/</a>
31. Wheatcroft, S. (1994). Aviation and tourism policies: Balancing the benefits. London and New York : A World Tourism Organization Publications.
32. World Travel and Tourism Council (WTTC). (2013). Economic impact of travel and tourism 2013. Annual update: summary. London : WTTC.