1 Assistant Professor, Apeejay Institute of Technology, School of Management, Greater Noida 201310 (Uttar Pradesh)
The balanced scorecard is a management system that maps an organization's strategic objectives into performance metrics in four perspectives: financial, internal processes, customers, and learning and growth. These perspectives provide relevant feedback as to how well the strategic plan is executing so that adjustments can be made as necessary.
Imran Ahmad Khan (2012). The Balanced Scorecard: Strategic Planning and Management. Prabandhan: Indian Journal of Management, 5(5), 47–55. https://doi.org/10.17010/pijom/2012/v5i5/60204