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Prabandhan: Indian Journal of Management

ISSN: 0975-2854 Frequency: Monthly Peer Review: Double-blind Published since: 2008 Language: English
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Rajasthani Kathputli: Livelihood Generation through Creative Economy

Open Access Original Article

Rajasthani Kathputli: Livelihood Generation through Creative Economy

Shikha Gupta1

1 Associate Professor, Department of Commerce, Lingaya's Lalita Devi Institute of Management and Sciences, New Delhi - 110 047

Volume 12
Issue 5
Pages 47–55
Year 2019
Accepted: April 20, 2019 Published: May 31, 2019
Abstract

The Rajasthani kathputli making is one of the heritage arts and is a part of Rajasthan's rich culture. It still carries the legacy to produce handcrafted kathputlis. At different stages, there are lots of people involved in the kathputli making process. The study revealed that even though there is demand for kathputlis, the economic status of artisans is poor as the market is unorganized. The study assessed the financial supply chain of Rajasthani kathputli making. The study also looked into the problems and solutions. The study contributed to the value chain analysis of the dying art of Kathputli making.

Keywords Kathputli Making Value Chain Livelihood Supply Chain Management Labour Productivity Job Satisfaction Well-Being Marketing
How to Cite

Shikha Gupta (2019). Rajasthani Kathputli: Livelihood Generation through Creative Economy. Prabandhan: Indian Journal of Management, 12(5), 47–55. https://doi.org/10.17010/pijom/2019/v12i5/144278

References
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