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Prabandhan: Indian Journal of Management

ISSN: 0975-2854 Frequency: Monthly Peer Review: Double-blind Published since: 2008 Language: English
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Green Affinity : Evaluating the Perceptions of Youth on Climate Change and Renewable Energy

Open Access Original Article

Green Affinity : Evaluating the Perceptions of Youth on Climate Change and Renewable Energy

R. Ragu Prasadh1,  Jayshree Suresh2

1 Research Scholar, School of Management, SRM University, Kattankulathur, Kancheepuram, Tamil Nadu - 603 203

2 Dean, Faculty of Management, School of Management, SRM University, Kattankulathur, Kancheepuram, Tamil Nadu - 603 203

Volume 9
Issue 9
Pages 11–26
Year 2016
Received: April 13, 2016 Accepted: Aug. 22, 2016 Published: Sept. 1, 2016
Abstract

Climate change is one of the most critical global challenges of our times. With the drastic consequences visible worldwide, it is the need of the hour to combat this crisis and a large scale adoption of renewable energy is one of the promising solutions. In this fight against climate change, the youth play a vital role since they are the next generation and inherit the responsibility to build a sustainable future. Research in the area of youth and specifically students' conceptions regarding geo-science phenomena is lacking in India. Hence, the present study aimed to examine the students' awareness about climate change and renewable energy. It also intended to analyze the key factors that influence their intention to use renewable energy. The study sample consisted of 124 students from SRM University in Kancheepuram District, Tamil Nadu. The research findings showed that a majority of the respondents were aware of climate change and renewable energy technology; but it was superficial. However, 30% of the respondents were willing to use renewable energy in the future. The results revealed that awareness, perception of usefulness and ease of using technology, and behavioural control were important factors affecting respondents' intention to adopt renewable energy. Based on these findings, we make certain recommendations to foster knowledge and enthusiasm among the younger generation to make them more participative in the fight against climate change.

Keywords Climate Change Renewable Energy Students Intention to Use Awareness Usefulness Ease of Use Behavioural Control
How to Cite

R. Ragu Prasadh, Jayshree Suresh (2016). Green Affinity : Evaluating the Perceptions of Youth on Climate Change and Renewable Energy. Prabandhan: Indian Journal of Management, 9(9), 11–26. https://doi.org/10.17010/pijom/2016/v9i9/101503

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