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Prabandhan: Indian Journal of Management

ISSN: 0975-2854 Frequency: Monthly Peer Review: Double-blind Published since: 2008 Language: English
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Fuzzy AHP Approach for Supply Chain Strategy Selection : A Post - Pandemic Scenario

Open Access Original Article

Fuzzy AHP Approach for Supply Chain Strategy Selection : A Post - Pandemic Scenario

Gyanesh Kumar Sinha1,  Deepika Dhingra2,  Nilanjan Chattopadhyay3

1 Professor, School of Management, Bennett University, Plot Nos 8-11, TechZone 2, Greater Noida - 201 310, Uttar Pradesh.

2 Associate Professor, School of Management, Bennett University, Plot Nos 8-11, TechZone 2, Greater Noida - 201 310, Uttar Pradesh.

3 Professor and Dean, School of Management, Bennett University, Plot Nos 8-11, TechZone 2, Greater Noida - 201 310, Uttar Pradesh.

Volume 16
Issue 3
Pages 8–26
Year 2023
Received: July 10, 2022 Accepted: Feb. 15, 2023 Published: March 6, 2023
Abstract

Supply chains have been severely disrupted globally due to the COVID-19 pandemic. The paper examined the strategic responses of automobile firms for meeting supply chain challenges they face post-pandemic. Data were collected using a specifically designed structured questionnaire from supply chain experts working with leading automobile manufacturing firms in India. The fuzzy analytic hierarchy process (FAHP), as a part of a multi-criteria decision-making model using R programming, was applied to identify and rank the choice of supply strategies using various criteria, such as lead time, logistics cost (holding cost, carrying cost, warehousing cost, handling cost), and the need of products. Two-wheeler and four-wheeler manufacturing firms were selected for the study. Logistics cost was found to be a dominant criterion, followed by a demand for products and lead time, which helped select an appropriate supply chain strategy. Buffering was observed to be the best strategic choice, and automation and robotics applications were the least preferred ones both for two-wheelers and four-wheeler manufacturing companies. The findings would be helpful to both practitioners and researchers in evaluating diverse strategic choices, especially under the risk and disruptions faced by business firms in the supply chain.

Keywords Analytic Hierarchical Process Fuzzy Analytic Hierarchy Process Multi-Criteria Decision Making Supply Chain Disruption Supply Chain Risk Logistics Cost Multi-Sourcing Buffering
How to Cite

Gyanesh Kumar Sinha, Deepika Dhingra, Nilanjan Chattopadhyay (2023). Fuzzy AHP Approach for Supply Chain Strategy Selection : A Post - Pandemic Scenario. Prabandhan: Indian Journal of Management, 16(3), 8–26. https://doi.org/10.17010/pijom/2023/v16i3/169913

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