New PIJM now accepts submissions exclusively via the Editorial Scholar portal — a dedicated submission & review system.
Go to Editorial Scholar →
Associated Management Consultants Pvt. Ltd. | COPE Member
Scopus Q2 UGC-CARE |
Prabandhan: Indian Journal of Management logo

Prabandhan: Indian Journal of Management

ISSN: 0975-2854 Frequency: Monthly Peer Review: Double-blind Published since: 2008 Language: English
A publication of AMCPL
amcon.co.in
New Delhi, India
Indexed in: Scopus Q2 UGC-CARE Group II Google Scholar J-Gate NISCAIR Crossref Cabell's Journalytics

Artificial Intelligence in Healthcare : Market Dynamics, Ethical Imperatives, and Managerial Foresight

Subscription Original Article

Artificial Intelligence in Healthcare : Market Dynamics, Ethical Imperatives, and Managerial Foresight

Sukhvinder Kaur Sodhi1,  Sanjeev Bansal2,  Utkarsh Saxena3

1 Ph.D. Scholar , Amity University Uttar Pradesh, Sector-125, Noida - 201 313, Uttar Pradesh

2 Dean, Faculty of Management Studies and Director, Amity Business School, Amity University Uttar Pradesh, Sector-125, Noida - 201 313, Uttar Pradesh

3 Senior Advisor, Deloitte

Volume 18
Issue 9
Pages 79–84
Year 2025
Received: March 10, 2025 Accepted: Aug. 25, 2025 Published: Sept. 15, 2025
Abstract

Purpose : This paper explored the transformative impact of artificial intelligence (AI) on the healthcare sector, with a dual focus on global market trends and stakeholder perceptions. It examined the projected growth of AI applications in diagnostics, telemedicine, and hospital administration, while addressing ethical imperatives and managerial responsibilities.

Methods : The study synthesized secondary data from market research reports (Grand View Research, Markets and Data, AIPRM, and Statista) and presented two comparative tables outlining global and Indian healthcare AI projections. In addition, a survey was conducted among the stakeholders (physicians, patients, and healthcare administrators) to get their perceptions, concerns, and expectations on adopting AI in the healthcare sector.

Significant Findings : The global AI healthcare market is projected to reach $194 billion by 2030, with 90% hospital adoption. AI is expected to save $15 billion annually in India and create 500,000 new jobs. While stakeholders recognize AI’s potential to improve diagnostic accuracy and access, concerns persist around data privacy, job displacement, and fairness. Ethical governance, inclusive design, and strategic leadership are essential for responsible AI deployment.

Implications : Healthcare leaders must ethically integrate AI by training teams, aligning decisions with evolving regulations, and positioning AI as a supportive tool. Pilot projects may be initiated in many different places. However, to make strong, fair, and trustworthy systems, leaders need to have strong data governance, inclusive and ethical design, and collaboration across sectors.

Keywords AI in healthcare artificial intelligence healthcare applications
How to Cite

Sukhvinder Kaur Sodhi, Sanjeev Bansal, Utkarsh Saxena (2025). Artificial Intelligence in Healthcare : Market Dynamics, Ethical Imperatives, and Managerial Foresight. Prabandhan: Indian Journal of Management, 18(9), 79–84. https://doi.org/10.17010/pijom/2025/v18i9/174845

References
  1. AIPRM. (2023). AI adoption and performance metrics in healthcare: A strategic overview. https://www.aiprm.com/ai-in-healthcare-statistics/
  2. Asan, O., Bayrak, A. E., & Choudhury, A. (2020). Artificial intelligence and human trust in healthcare: Focus on clinicians. Journal of Medical Internet Research, 22(6), Article ID e15154. https://doi.org/10.2196/15154
  3. Choudhury, A., & Asan, O. (2020). Role of artificial intelligence in patient safety outcomes: Systematic literature review. JMIR Medical Informatics, 8(7), Article ID e18599. https://doi.org/10.2196/18599
  4. Dixit, A., Jha, R., Baber, R., & Baber, P. (2024). The impact of artificial intelligence on digital employee engagement. Prabandhan: Indian Journal of Management, 17(9), 24–43. https://doi.org/10.17010/pijom/2024/v17i9/173940
  5. Grand View Research. (2024). Artificial intelligence in healthcare market size, share & trends analysis report. https://www.grandviewresearch.com/
  6. Markets and Data. (2024). India healthcare AI market outlook 2024–2030. https://www.marketsandmarkets.com/Market-Reports/artificial-intelligence-healthcare-market-54679303.html
  7. Nagendran, M., Chen, Y., Lovejoy, C. A., Gordon, A. C., Komorowski, M., Harvey, H., Topol, E. J., Ioannidis, J. P., Collins, G. S., & Maruthappu, M. (2020). Artificial intelligence versus clinicians: Systematic review of design, reporting standards, and claims of deep learning studies in medical imaging. BMJ, 368, m689. https://doi.org/10.1136/bmj.m689
  8. Secinaro, S., Calandra, D., Secinaro, A., Muthurangu, V., & Biancone, P. (2021). The role of artificial intelligence in healthcare: A structured literature review. BMC Medical Informatics and Decision Making, 21(1), Article no. 125. https://doi.org/10.1186/s12911-021-01488-9
  9. Siddiqui, A., Siddiqui, M., & Kulkarni, N. (2022). Artificial intelligence in water conservation: A meta-analysis study. Prabandhan: Indian Journal of Management, 15(3), 24–41. https://doi.org/10.17010/pijom/2022/v15i3/160407
  10. Singh, H., Aggarwal, R., Garg, P., & Aggarwal, D. (2025). AI and ESG performance: An empirical study of the high-tech sector. Prabandhan: Indian Journal of Management, 18(6), 8–25. https://doi.org/10.17010/pijom/2025/v18i6/174487
  11. Singh, R., & Arora, N. (2025). The application of artificial intelligence in law: A bibliometric analysis. Prabandhan: Indian Journal of Management, 18(7), 58–71. https://doi.org/10.17010/pijom/2025/v18i7/174565
  12. Statista. (2024). Leading 20 artificial intelligence (AI) countries in 2024, by commercial investment. https://www.statista.com/statistics/1574235/top-20-ai-countries-by-commercial-investment/
  13. Ubgade, P. N., & Joshi, S. (2022). A review of brand anthropomorphism: Analysis of trends and research. Prabandhan: Indian Journal of Management, 15(10), 47–62. https://doi.org/10.17010/pijom/2022/v15i10/172408
Editorial Scholar

Submit your Research to PIJM

Submit your Manuscript → Author Guidelines