1.
Sureshrajan SG, Selvachandra M. Factor Analysis of Rural Consumers’ Preference Attributes in the Purchase of Cell Phone : An Empirical Analysis. pijom [Internet]. 2011 Jan. 1 [cited 2026 Jan. 29];4(1):50-2. Available from: https://indianjournalofmanagement.com/index.php/pijom/article/view/62085