Bakshi, Megha, and Rajesh Verma. “Cause-Related Marketing and Purchase Intention : A Study on Indian Millennials”. Prabandhan: Indian Journal of Management 16, no. 10 (October 1, 2023): 32–45. Accessed August 14, 2025. https://indianjournalofmanagement.com/index.php/pijom/article/view/173196.