Patra, Gouranga, Indranil Mukhopadhyay, and Chinmaya Kumar Dash. “Digital Employer Branding for Enabling Gen Y in the ITeS Sector in Eastern India”. Prabandhan: Indian Journal of Management 12, no. 3 (March 31, 2019): 38–49. Accessed January 29, 2026. https://indianjournalofmanagement.com/index.php/pijom/article/view/142339.