MUNDANAD, Manjari. Book Review: Social Marketing in India. Prabandhan: Indian Journal of Management, [S. l.], v. 8, n. 6, p. 48–50, 2015. DOI: 10.17010/pijom/2015/v8i6/70733. Disponível em: https://indianjournalofmanagement.com/index.php/pijom/article/view/70733. Acesso em: 29 jan. 2026.