VISHNOI, Sushant Kumar; SHARMA, Vikram Kumar; GHOSH, Suman Kalyan; MATHUR, Smriti; MITTAL, Saurabh; SINGHAL, Rashi; AGARWAL, Parul; JAIN, Aditi. Unveiling Critical Success Factors for Marketing Intelligence : A Multi-Method Framework. Prabandhan: Indian Journal of Management, [S. l.], v. 19, n. 5, p. 8–38, 2026. DOI: 10.17010/pijom/2026/v19i5/174928. Disponível em: https://indianjournalofmanagement.com/index.php/pijom/article/view/174928. Acesso em: 27 may. 2026.