BAGLA, Ramesh Kumar; SINGH, Anurupa B. Integration of Personalized Service Delivery with Information Technology : Future of CRM in Indian Banking. Prabandhan: Indian Journal of Management, [S. l.], v. 9, n. 12, p. 19–27, 2016. DOI: 10.17010/pijom/2016/v9i12/107007. Disponível em: https://indianjournalofmanagement.com/index.php/pijom/article/view/107007. Acesso em: 14 aug. 2025.