Gupta, N. et al. 2023. Association Between Sociodemographic Factors and the Health Orientation of Urban Consumers Toward the Consumption of High-Value Agricultural Products in India. Arthshastra Indian Journal of Economics & Research. 12, 4 (Dec. 2023), 8–24. DOI:https://doi.org/10.17010/aijer/2023/v12i4/172814.