Grey Relational Analysis of the Determinants of Direct Sales of Food Crops in India

Authors

  •   Kishor Chandra Sahu Assistant Professor, Department of Mathematics and Humanities, Mahatma Gandhi Institute of Technology, Hyderabad - 500 075
  •   M. V. Ramana Murthy Professor, Department of Mathematics and Humanities, Mahatma Gandhi Institute of Technology, Hyderabad - 500 075
  •   B. Sasidhar Assistant Professor, Department of Mathematics and Humanities, Mahatma Gandhi Institute of Technology, Hyderabad - 500 075

DOI:

https://doi.org/10.17010/aijer/2019/v8i6/150842

Keywords:

Direct Sales

, Grey Relational Analysis, Exploratory Factor Analysis.

JEL Code

, C15, M310, M370, M110.

Paper Submission Date

, November 1, 2019, Paper Sent Back for Revision, November 15, Paper Acceptance Date, December 1, 2019.

Abstract

To achieve higher levels of sales, the agricultural crop farms depend exclusively on the direct-to-consumer channels. Many existing research studies discussed and answered various issues on the production and human consumption of the food crops. Also, several studies discussed the factors affecting the direct sales of the food crops. However, it is very much essential to calculate the expectations on the direct sales from the farmers' perspective. This paper explored the factors which influence the direct sales of the food crops by following the exploratory factor analysis (EFA). The study also proposed a prioritization methodology of those factors that affected the direct sales of food crops in the Indian context based on a survey administered on the local farmers who produce food crops. We followed the grey relational analysis for arranging the scale items for the production variables in ascending or descending order. The findings of the study will allow the farmers, researchers, and managers to explore the relationship among the items in terms of the degree of importance to each other.

Downloads

Download data is not yet available.

Downloads

Published

2019-12-31

How to Cite

Sahu, K. C., Ramana Murthy, M. V., & Sasidhar, B. (2019). Grey Relational Analysis of the Determinants of Direct Sales of Food Crops in India. Arthshastra Indian Journal of Economics & Research, 8(6), 29–38. https://doi.org/10.17010/aijer/2019/v8i6/150842

Issue

Volume 8, Issue 6, November-December 2019

Section

Articles
Crossref
Scopus
Google Scholar
Europe PMC

References

Brar, R. S., Kaur, I., Singh, V. P., & Kaur, G. (2017). Socioeconomic characteristics of small and medium sized dairy farmers in Punjab : Milk production, marketing, & consumption. Arthshastra Indian Journal of Economics & Research, 6 (2), 40-52. https://dx.doi.org/10.17010/aijer/2017/v6i2/114128

Brown, C., Gandee, J. E., & D'Souza, G. (2006). West Virginia farm direct marketing : A county level analysis. Journal of Agricultural and Applied Economics, 38 (3), 575-584.

Brown, C., Miller, S. M., Boone, D. A., Boone, H. N., Gartin, S. A., & McConnell, T. R. (2007). The importance of farmers' markets for West Virginia direct marketers. Renewable Agriculture and Food Systems, 22 (1), 20-29.

Giri, A., & Biswas, D. (2018). Factors affecting the growth of dry fish industry in West Bengal: An empirical study. Arthshastra Indian Journal of Economics & Research, 7(5), 7–19. https://dx.doi.org/10.17010/aijer/2018/v7i5/139923

Govindasamy, R., & Nayga, R. M. (1997). Determinants of farmer-to-consumer direct market visits by type of facility : A logit analysis. Agricultural and Resource Economics Review, 26(1), 31-38.

Govindasamy, R., Hossain, F., & Adelaja, A. (1999). Income of farmers who use direct marketing. Agricultural and Resource Economics Review, 28(1), 76-83.

Ju - Long, D. (1982). Control problems of grey systems. Systems and Control Letters, 1(5), 288-294.

Kuches, K., Toensmeyer, U. C., German, C. L., & Bacon, J. R. (1999). An analysis of consumers' views and preferences regarding farmer to consumer direct markets in Delaware. Journal of Food Distribution Research, 30(1), 124-133.

Low, S. A., & Vogel, S. J. (2011). Direct and intermediated marketing of local foods in the United States (ERR- 128). U.S. Department of Agriculture, Economic Research Service. Retrieved from https://www.ers.usda.gov/webdocs/publications/44924/8276_err128_2_.pdf?v=41056

Monson, J., Mainville, D., & Kuminoff, N. (2008). The decision to direct market : An analysis of small fruit and specialty-product markets in Virginia. Journal of Food Distribution Research, 39 (2), 1-11.

Morgan, T.K., & Alipoe, D. (2001). Factors affecting the number and type of small - farm direct marketing outlets in Mississippi. Journal of Food Distribution Research, 32 (1), 125-132.

Nguyen, A.T., Dzator, J., & Nadolny, A. (2015). Does contract farming improve productivity and income of farmers ? : A review of theory and evidence. The Journal of Developing Areas, 49(6), 531-538. https://dx.doi.org/10.1353/jda.2015.0094

Rajendran, K., & Mohanty, S. (2004). Dairy co-operatives and milk marketing in India : constraints and opportunities. Journal of Food Distribution Research, 35 (2), 34-41.

Thilmany, D., & Watson, P. (2004). The increasing role of direct marketing and farmers markets for Western U.S. Producers. Western Economics Forum, 3 (2), 19-25.

Uematsu, H., & Mishra, A. K. (2011). Use of direct marketing strategies by farmers and their impact on farm business income. Agricultural and Resource Economics Review, 40 (1), 1-19.

Varner, T., & Otto, D. (2008). Factors affecting sales at farmers' markets : An Iowa study. Applied Economic Perspectives and Policy, 30 (1), 176-189.

Wang, H., Moustier, P., & Loc, N. T. T. (2014). Economic impact of direct marketing and contracts : The case of safe vegetable chains in Northern Vietnam. Food Policy, 47, 13-23. http://dx.doi.org/10.1016/j.foodpol.2014.04.001

Wolf, M. M. (1997). A target consumer profile and positioning for promotion of the direct marketing of fresh produce : A case study. Journal of Food Distribution Research, 28 (3), 11-17.